PATRON

PATRON

PATRON

When you handcraft the world’s finest tequila, there's an art to every single step.

DEEP IN THE HEART OF JALISCO
Skilled Jimadors work steadily to uproot only the finest Weber Blue Agave and strip away the leaves with a sharp tool called a Coa. This reveals the heart of the plant, the piña.

WITHIN THE GRAND WALLS OF HACIENDA PATRÓN
This is where the entire tequila-making process takes place. A reverse osmosis system and state-of-the-art compost machine right on the premises add to the sustainability of everything we do.

THE PIÑAS ARE HAND CHOPPED AND BAKED
Softened considerably, they go on to be crushed by a two-ton volcanic stone tahona wheel and a roller mill to release their sweet juices.

BUT IT DOESN’T END THERE
The resulting mixture is fermented for three days, distilled and then placed in a variety of handmade barrels to age.

PRESENTED AS A UNIQUE PIECE OF ART
The tequila itself may be the most obvious element in our craft story, but in Mexico, skilled glass artisans hand measure and mold our Patrón Tequila bottles, using mostly recycled glass.

TOPPED WITH A HIGH-QUALITY CORK
Our regard for the environment extends all the way to Portugal, where the corks are made. There, workers cut the outermost layer of bark from cork trees, a process that can only be done during a very specific window of time to remain sustainable.

A SIMPLY PERFECT ENDING
You should be able to taste the passion that goes into each bottle of Patrón Tequila, from artisan-crafted Roca Patrón, to the dry decadence of Patrón XO Cafe and the unparalleled smoothness of our Gran varieties.

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